Your Content Preferences Revealed

A Look at Recent Survey Results

Aug 17, 2024

Good afternoon! School has started here in Texas, and summer is winding down. I always loved going back to school because learning is one of my favorite things (nerd-alert.) It’s high on my list of talents in the StrengthsFinders assessment. Moving into the fall, I am considering how best to deliver content to you that also matches my availability and capability.

A few weeks ago, I sent you a survey about your preferences for consuming content. Your responses have been incredibly insightful, and I'm excited to share the results with you.

Exploring Your Preferences: Survey Results

How Do You Prefer to Read?

The results were close when it comes to reading, but more of you lean towards the convenience of a newsletter delivered straight to your inbox. 53% of you prefer to receive a newsletter on specific topics via email, while 47% enjoy reading blog posts on a website or through an RSS feed.

This tells me that while many of you appreciate the structured content that a newsletter offers, there are enough of you who value the flexibility of accessing content on your own time. I’m redesigning my website so the same articles will be posted there. You will still receive my newsletters in your inbox, and I’ll post them on my website.

Favorite Video Platform

In the world of video content, YouTube remains king. YouTube almost has search engine powers; millions of people search it for information and entertainment. 53% of you chose YouTube as your favorite platform, with TikTok and Facebook behind at 26% and 21%, respectively.

Through your answers, you validated the trend of YouTube being a go-to source for more in-depth or tutorial-style content, while TikTok and Facebook serve as platforms for quicker, more bite-sized videos. Over time, I will look into using YouTube to share more content. Tiktok? We’ll see.

Podcast vs. Video Content

When it comes to audio versus visual content, many of you are on the go! A significant 63% of you prefer listening to an audio podcast, while 37% enjoy watching or listening to video content.

Given these insights, I’ll continue to prioritize podcast episodes for those of you who enjoy the flexibility of listening on the move.

Thank you to everyone who participated in the survey. Your feedback is invaluable as I continue to craft content that resonates with you. Whether you're reading, listening, or watching, my goal is to help you navigate back to your true self with content that inspires, informs, and empowers.

As always, feel free to share your thoughts in the comments below. I’ll reach out to you again next week. I appreciate you!

Warmly,

Kathy